
A personal, animated rakhi you can send anywhere — her names, her message, her photographs, and a thread that gets tied at the end of it.
what's inside
Not a slideshow. It comes sealed, it opens, it turns over, and the thread goes on at the end. Step through it.

She opens the link and there is an envelope with a wax rakhi holding it shut. The seal cracks, the flap folds back, and the card rises out of it.
how it works
You write, we build, you forward a link. That is the whole of it.
1Names, the message you would actually say out loud, a few photographs, and what you would genuinely like as a gift.
2An envelope that opens, a card that turns over, your photographs on the table, and the thread going on at the end.
3You get a private link within 5 minutes. Forward it on WhatsApp — it opens on any phone, and there is no app to install.
what goes in it
Everything on these screens came from the sender. That is the difference between this and a card you pick off a shelf.
Three of them on a ₹499 card, eight on ₹999, as many as you like on ₹1999. Each one sits slightly askew with your caption under it, and they are dealt onto the screen one at a time rather than all at once.
Photograph four things you would actually like. Each tile on the card is a link, so he taps it and lands on the search results — no hinting, no awkward asking, and no gift voucher he forgets to use.

the embarrassingly big teddy

a basket of the good ones

that perfume from the mall

the big gold hoops
why a link
This exists for the year the distance wins — when he is in another city, or another country, and the courier will not make it in time.
Reaches him in four days, if the post is kind
Reaches him in 5 minutes, wherever he is
A printed verse somebody else wrote
Your message, your photographs, your voice
Costs more in courier than in card
One payment, no shipping, no customs
Goes in a drawer
Stays live for 12 months and reopens any time
pricing
One payment per card, in Indian Rupees, inclusive of taxes. No subscription, and nothing is charged again.
most people pick this
₹499
It opens, your photos are inside, and the thread finally gets tied.
₹999
A longer story, your promises, and it opens on the day itself.
₹1999
Your voice, unlimited photos, and we design it by hand.
Just testing us out? ₹9 gets you The Flip — a single card that flips. for the price of a chai.
questions
Including the boring but important ones, which are the ones that matter when money changes hands.

The sample card is the real thing with someone else’s names in it. Open it, tap through to the end, and decide from there.
open a sample card