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Raksha Bandhan

Tie a rakhi from
wherever you are

@₹9

A personal, animated rakhi you can send anywhere — her names, her message, her photographs, and a thread that gets tied at the end of it.

for

Rahul

A thread tied today, a promise kept always.

with love, Priya

claim one of yours

Made one already?

what's inside

The whole ritual, minus the distance

Five screens that behave like a card and not like a slideshow. Scroll, and it plays out in the order it will on his phone.

An airmail envelope with a rakhi printed on it01 / 05

A sealed envelope arrives

  1. 01

    It arrives closed, like a real one

    A wax rakhi holds the flap shut. He taps, the seal cracks, the flap folds back and the card lifts out. The small ceremony of opening something, kept intact.

  2. 02

    The part he reads twice

    Not a template verse — what you would have said standing in front of him, in your own words, signed off in your own name.

  3. 03

    Photographs, dealt out one by one

    Up to 5 pictures laid down like prints on a table, each one slightly askew, each captioned by you. The summers, the weddings, the terrible haircuts.

  4. 04

    The moment the whole card is for

    The card turns over and the rakhi goes on — thread drawn around the wrist, a small tug as the knot seats, then the rosette opens. Different cities, same thread.

  5. 05

    A wishlist he can tap

    4 things, your own photographs of them, each one linked. He taps the teddy and lands on where to buy it. No hinting, no guessing, no socks.

open the real one instead

how it works

Three minutes of work, from your side

You write, we build, you forward a link. That is the whole of it.

  1. 1

    Tell us about the two of you

    Names, the message you would actually say out loud, a few photographs, and what you would genuinely like as a gift.

  2. 2

    We build the card

    An envelope that opens, a card that turns over, your photographs on the table, and the thread going on at the end.

  3. 3

    Send the link

    You get a private link within 5 minutes. Forward it on WhatsApp — it opens on any phone, and there is no app to install.

what goes in it

Your things, not our templates

Everything on these screens came from the sender. That is the difference between this and a card you pick off a shelf.

Your photographs, laid out like prints

Up to 5 of them, laid out as a collage. Each sits slightly askew with your caption under it, and they are dealt onto the screen one at a time rather than all at once.

A wish list he can tap

Photograph four things you would actually like. Each tile on the card is a link, so he taps it and lands on the search results — no hinting, no awkward asking, and no gift voucher he forgets to use.

  • the embarrassingly big teddy

    the embarrassingly big teddy

  • a basket of the good ones

    a basket of the good ones

  • that perfume from the mall

    that perfume from the mall

  • the big gold hoops

    the big gold hoops

why a link

Better than a card in the post, honestly

This exists for the year the distance wins — when he is in another city, or another country, and the courier will not make it in time.

A rakhi in the post

  • Reaches him in four days, if the post is kind

  • A printed verse somebody else wrote

  • Costs more in courier than in card

  • Goes in a drawer

A link, sent from here

  • Reaches him in 5 minutes, wherever he is

  • Your message, your photographs, your handwriting-of-choice

  • One payment, no shipping, no customs

  • Stays live for 12 months and reopens any time

same thread, shorter journey

pricing

Three ways to send one

Launch prices for Raksha Bandhan week. One payment per card, in Indian Rupees, inclusive of taxes — no subscription, and nothing is charged again.

  • Special offer
    ₹49₹9The Flip

    One card, front and back. Your photograph, your note, the rakhi — it turns over when he taps it, and that is the whole of it.

    • One photograph
    • One card, front and back
    • A private link, yours to keep
    • Ready in five minutes
  • best offer
    Special offer
    ₹199₹99The Packet

    A card in an envelope with a window, tied shut. It turns over, the flap opens, and the card comes out — then three pages: the wish, your photographs, your letter.

    • Up to 3 photographs
    • 3 scenes
    • An envelope you can see the rakhi through before it opens
    • Three pages, turned one at a time
    • A reply written for him, ready to send back on WhatsApp
    • A private link that stays live for twelve months
  • Special offer
    ₹799₹499The Storybook

    The whole card, end to end — sealed, opened, turned over, tied, and a reply on its way back to you.

    • Up to 5 photographs
    • 6 scenes
    • A wish list of 4 things
    • An envelope with a wax rakhi he has to break open
    • Your letter, set in type, with your name signed under it
    • Photographs dealt out one at a time, captioned in your words
    • The tying scene — thread, knot and rosette, drawn on screen
    • A wishlist he can tap, each thing linked to where to buy it
    • A reply written for him, ready to send back on WhatsApp
    • Three colour themes to pick from
    • A private link that stays live for twelve months
  • on askMade to order

    Something else in mind? Tell us and we design it by hand — your artwork, your story, your occasion.

    • A card for your sister, your bhabhi, the whole family
    • Your own photographs, illustrations or brand colours
    • Scenes written for your story, not ours
    • As many photographs as you want to send
    • Typography and palette chosen for the two of you
    • No Rakhi Sathi branding anywhere on it
    • Quoted in writing before any work starts
    • Usually a few days, start to finish

Every card arrives as a private link, opens on any phone, and is yours to keep. A made-to-order card is quoted in writing before any work starts.

what people said

From the sisters who sent one

Their words, quoted with permission, next to the card each of them actually bought.

  • Rakhi wasn't going to reach him in time, so I sent this. At least I could send something on the day.

    Ananya, Pune — for her brother in Dubai

    The Flip · ₹9

  • I added one of our old photos and a message. He sent me a picture of it after opening it.

    Megha, Jaipur — for her brother in Hyderabad

    The Packet · ₹99

  • I had a lot of old photos of us sitting in my phone. Putting them together for him was actually really nice.

    Pallavi, Bengaluru — for her brother in Melbourne

    The Storybook · ₹499

  • We usually just call each other on Rakhi. This year I wanted to send him something as well.

    Kavya, Noida — for her brother in London

    The Packet · ₹99

  • He was away for work this year. I just wanted him to have something from me on Rakhi.

    Riya, Delhi — for her brother in Bangalore

    The Flip · ₹9

  • I couldn't send the actual Rakhi on time, so this was a simple way to still do something.

    Neha, Lucknow — for her brother in Mumbai

    The Flip · ₹9

  • The photos made it feel more personal than just sending him a Rakhi message on WhatsApp.

    Shreya, Mumbai — for her brother in Pune

    The Packet · ₹99

  • Since I couldn't be there this year, I wanted to send him something he could keep and look at later.

    Ishita, Gurugram — for her brother in Singapore

    The Storybook · ₹499

  • I wasn't sure what to send him from so far away. The storybook gave me a way to put everything together.

    Nandini, Chandigarh — for her brother in Toronto

    The Storybook · ₹499

  • It took me back through a lot of old memories while I was making it. He liked it more than I expected.

    Aditi, Kolkata — for her brother in New York

    The Storybook · ₹499

questions

The things people ask first

Including the boring but important ones, which are the ones that matter when money changes hands.

  • What exactly am I buying?
    A digital greeting card — a private web link, animated, personalised with your message and photographs. Nothing is shipped: no physical rakhi, sweets or gift is included at any price. The link is delivered within 5 minutes of payment and emailed to you as well.
  • Does my brother need to install anything?
    No. It opens in whatever browser his phone already has, and works on a laptop just as well. He taps through it like a story — no account, no sign-up.
  • How long does the card stay live?
    At least 12 months from the day you buy it, and in practice longer. He can reopen the same link next year. If you ever want it taken down, email us and it goes.
  • What if I make a card and do not pay straight away?
    It is saved to your account the moment you confirm your number, so you can come back to it from any phone or laptop. It stays open for 7 days — read it, edit it, buy it whenever you like. After that it locks until it is paid for, with everything you wrote still in it, and an unpaid card is deleted after 30 days.
  • Can I change something after it is made?
    Yes — a typo, a photograph, a line of the message. Write to us and we correct it for free. It is your card; we would rather it were right.
  • What if it does not work, or never arrives?
    Then you get your money back. We refund an order that was not delivered or that we cannot make work, within 7 days — the detail is in our Refund & Cancellation Policy. Refunds land back on the same card or UPI in 5–7 working days.
  • Is my payment safe? Do you see my card details?
    Payments are handled entirely by Razorpay. Your card or UPI details go to them, never to us — we only ever learn that an order was paid for.
  • Who can see the card and the photographs in it?
    Only whoever has the link. Cards are not listed, indexed or searchable, and we do not put your photographs anywhere else. See our Privacy Policy.
  • I have a question that is not here.
    Write to support@innovgeist.com or message us on WhatsApp — the Contact page has both. We reply within 24 hours.

Read one before you buy one

The sample card is the real thing with someone else’s names in it. Open it, tap through to the end, and decide from there.