
A personal, animated rakhi you can send anywhere — her names, her message, her photographs, and a thread that gets tied at the end of it.
for

A thread tied today, a promise kept always.
with love, Priya

Made one already?
what's inside
Five screens that behave like a card and not like a slideshow. Scroll, and it plays out in the order it will on his phone.
01 / 05A sealed envelope arrives
A wax rakhi holds the flap shut. He taps, the seal cracks, the flap folds back and the card lifts out. The small ceremony of opening something, kept intact.
Not a template verse — what you would have said standing in front of him, in your own words, signed off in your own name.
Up to 5 pictures laid down like prints on a table, each one slightly askew, each captioned by you. The summers, the weddings, the terrible haircuts.
The card turns over and the rakhi goes on — thread drawn around the wrist, a small tug as the knot seats, then the rosette opens. Different cities, same thread.
4 things, your own photographs of them, each one linked. He taps the teddy and lands on where to buy it. No hinting, no guessing, no socks.
how it works
You write, we build, you forward a link. That is the whole of it.
1Names, the message you would actually say out loud, a few photographs, and what you would genuinely like as a gift.
2An envelope that opens, a card that turns over, your photographs on the table, and the thread going on at the end.
3You get a private link within 5 minutes. Forward it on WhatsApp — it opens on any phone, and there is no app to install.
what goes in it
Everything on these screens came from the sender. That is the difference between this and a card you pick off a shelf.
Up to 5 of them, laid out as a collage. Each sits slightly askew with your caption under it, and they are dealt onto the screen one at a time rather than all at once.
Photograph four things you would actually like. Each tile on the card is a link, so he taps it and lands on the search results — no hinting, no awkward asking, and no gift voucher he forgets to use.

the embarrassingly big teddy

a basket of the good ones

that perfume from the mall

the big gold hoops
why a link
This exists for the year the distance wins — when he is in another city, or another country, and the courier will not make it in time.
A rakhi in the post
Reaches him in four days, if the post is kind
A printed verse somebody else wrote
Costs more in courier than in card
Goes in a drawer
A link, sent from here
Reaches him in 5 minutes, wherever he is
Your message, your photographs, your handwriting-of-choice
One payment, no shipping, no customs
Stays live for 12 months and reopens any time
same thread, shorter journey
pricing
Launch prices for Raksha Bandhan week. One payment per card, in Indian Rupees, inclusive of taxes — no subscription, and nothing is charged again.

One card, front and back. Your photograph, your note, the rakhi — it turns over when he taps it, and that is the whole of it.

A card in an envelope with a window, tied shut. It turns over, the flap opens, and the card comes out — then three pages: the wish, your photographs, your letter.

The whole card, end to end — sealed, opened, turned over, tied, and a reply on its way back to you.
Something else in mind? Tell us and we design it by hand — your artwork, your story, your occasion.
Every card arrives as a private link, opens on any phone, and is yours to keep. A made-to-order card is quoted in writing before any work starts.
what people said
Their words, quoted with permission, next to the card each of them actually bought.
Rakhi wasn't going to reach him in time, so I sent this. At least I could send something on the day.
Ananya, Pune — for her brother in Dubai
The Flip · ₹9
I added one of our old photos and a message. He sent me a picture of it after opening it.
Megha, Jaipur — for her brother in Hyderabad
The Packet · ₹99
I had a lot of old photos of us sitting in my phone. Putting them together for him was actually really nice.
Pallavi, Bengaluru — for her brother in Melbourne
The Storybook · ₹499
We usually just call each other on Rakhi. This year I wanted to send him something as well.
Kavya, Noida — for her brother in London
The Packet · ₹99
He was away for work this year. I just wanted him to have something from me on Rakhi.
Riya, Delhi — for her brother in Bangalore
The Flip · ₹9
I couldn't send the actual Rakhi on time, so this was a simple way to still do something.
Neha, Lucknow — for her brother in Mumbai
The Flip · ₹9
The photos made it feel more personal than just sending him a Rakhi message on WhatsApp.
Shreya, Mumbai — for her brother in Pune
The Packet · ₹99
Since I couldn't be there this year, I wanted to send him something he could keep and look at later.
Ishita, Gurugram — for her brother in Singapore
The Storybook · ₹499
I wasn't sure what to send him from so far away. The storybook gave me a way to put everything together.
Nandini, Chandigarh — for her brother in Toronto
The Storybook · ₹499
It took me back through a lot of old memories while I was making it. He liked it more than I expected.
Aditi, Kolkata — for her brother in New York
The Storybook · ₹499
questions
Including the boring but important ones, which are the ones that matter when money changes hands.

The sample card is the real thing with someone else’s names in it. Open it, tap through to the end, and decide from there.